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Impreza Outback Main
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Keeping Its Neighbours Close For Subaru - It's Just Business
The manufacturer of Subaru automobiles, today announces that sales of Subaru-brand vehicles will start from April in South Korea working through its local distributor, Subaru Korea Co., Ltd.
The imported car market is currently stable growing in the South Korean automobile market. Especially the categories of mid-size sedan and compact SUV, that the Subarus product range fits well, rise in popularity. Furthermore Subarus authentic driving performance and all-round safety by its unique Symmetrical All-Wheel Drive system will appeal to the Korean market, where mountains are spread nationwide and the temperature range is larger throughout the year. By offering Subarus uniqueness, FHI will establish and increase penetration of the Subaru brand in the market.
The available models are the LEGACY, OUTBACK and FORESTER. Subaru Korea has set an initial sales target of 600 units in the first year and aims to increase that number to 3,000 units in the next 5 years. Subaru Korea is in the process of developing its own dealer network and scheduled to open Subaru outlet in Seoul and Pusan at first then expands to the other metropolitan areas in South Korea.
Why do I think that this bit of news is surprising? Its because a company like Subaru took so long to set up its business in a country that is practically its closest neighbour. An answer may be found in the statement below:
"We delayed entering the Korean market due to the market dominance of Hyundai Motor and Kia Motors," Fuji Heavy Industries executive vice president Masatsugu Nagato said in a press interview Thursday. "But with the imported car market expanding in Korea, we believe there is an opportunity for Subaru."
I always thought Subaru, which are considered to be a mature car manufacturer (albeit small in size compared to Toyota, Nissan, Honda) to have their presence on all of the major automotive markets. South Korea in my opinion was deemed to be a large enough market for any car manufacturer to tap into. It seemed surprising that with the worldwide fame of the Impreza, Legacy and even the Forester, especially with the World Rally participation in the 1990s Subaru did not push to sell and market their cars in one of the world's known automotive markets. I suppose brand loyalty and the nationalistic spirit of the Koreans who prefer locally made cars to imports may have scared or stifled any previous attempts to conquer the South Korean market. It's either those two reasons or protectionism of the South Korean automotive market. Excise Duty and Taxes, somewhat like those imposed in Malaysia to protect local produce could be the main reason Subaru chose to wait this long to enter the South Korean market.
Even now, if you took a proper look at the report above, they are not releasing the Impreza in their initial line-up but the more premium models in their stable. Could it be said that Subaru missed the marketing boat? Especially since they've pulled out of rallying. Would they have done better if they entered the South Korean automobile market in the early 1990s when Korean cars were still basically thought of as rubbish? Very surprising indeed.
About the Author
Writer is an expert in singapore cars He is also an enthusiast in car buying and an expert in writing about new cars
Is it normal for a 2009 Subaru Outback to rock side to side when riding over potholes at very slow speeds?
Our new Outback handles very well over bumpy terrain at fast speeds, and very smoothly off road, but when driving over potholes in parking lots it rocks side to side. I used to drive a 1999 Impreza Sport that was a much stiffer ride (you felt every bump) but it didn't rock side to side like this in parking lots and such. It doesn't really bother me, but I want to know if this is considered normal suspension. My main concern is will this effect stability on the road in snowy/icy terrain? I notice some trucks have that bounce from side to side on rough terrain, so maybe it's normal. I'm hoping for an opinion from someone who drives a new outback.
More than likely the rocking is normal. At slow speeds your suspension does not react the same way it does with higher piston velocities in the shocks. There are some reasons why it might feel like more sway than your Impreza, you sit higher, tire pressure may be different, or the holes are simply deeper. 
Like the other person mentioned, go have it checked out, or crawl under your car. Make sure both swaybars are connected in the front and rear on each side of the car. A disconnected swaybar (eg: a broken endlink) would make the car feel like it is swaying a whole lot more than it should.
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