Magnesium Engine Cases

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Millions of Americans suffer from varying degrees of incontinence. Because of this, the market for adult diapers has become a big business. Anyone who has experienced incontinence for prolonged period of time can tell you that buying disposable adult diapers can become a very significant investment.

Because disposable diapers can become very expensive, people have begun to research ways to buy discount adult diapers. With a little investment in time and persistence in your research, you should be able to find diapers below retail cost. A good way to begin your search is by using an Internet search engine such as Google.

Perhaps one of the best ways to get discount adult diapers is buying them in bulk. For people who suffer from moderate to severe incontinence, this is likely the most cost effective option. You know you will need the diapers and if you choose to go the disposable-diaper route, having plenty on hand is always a good idea. Some manufacturers and resellers offer volume discounts. You can find many stores that offer $5, $10 and even $15 off when you buy a case of discount adult diapers.

Large discount stores such as Sam's Clubs and Costco are also good places to locate deals for discount adult diapers. Since you are buying large quantities with each purchase, the stores are able to offer discounts. You can save upwards of 20% in some cases, which can add up to huge long-term savings. Having a stockpile of adult diapers is ideal for many who do not want to worry about running out or spending more than they have to.

Although incontinence is not necessarily a part of growing older, many older people suffer from the disorder. Because many of these older people live on stringent budgets, finding ways to cut costs is essential. Cloth diapers involve a one-time investment but can be less accessible and convenient than disposable diapers. There are many options out there to help you find discount adult diapers. You just need to spend a little time researching what options are available and shop around for the best prices.

Adult Diapers Info provides comprehensive information about adult incontinence diapers, adult cloth diapers, adult disposable diapers, and adult diaper rash, as well as where to buy adult diapers and discount adult diapers. Adult Diapers Info is affiliated with Original Content.

Building an Ecommerce Website That Sells!

Understanding the difference between features and benefits is a crucial step in building a site that sells.

What's the difference?

* A FEATURE is an attribute of a product; for example, power steering on a car would be a feature.

* A BENEFIT is a way that a product or service solves a problem.

A computer system running at 3GHz is a feature. The benefit of a 3 GHz computer is that your applications will run faster - therefore saving you time and money.

Gold plated audio cables are a feature. The benefit is that you'll enjoy crystal clear sound.

Power steering is a feature. The benefit of power steering is that it makes the car easy to park and more comfortable to drive.

Does this make sense?

Features are often confused with benefits, so it's vital that you understand the difference. People buy because of benefits - not features.

For example, did you really buy that new home entertainment system because it had '5.1 channel surround sound'; or did you buy it because you wanted to enjoy the atmosphere of a cinema in your home?

Features generally talk about the characteristics and technical aspects of a product or service; whereas benefits talk about the value a customer derives from a product or service.

In any purchase, there are two forces at work; emotion and logic.

When a teenager spends $200 on a new pair of Nike shoes, it's not because they want the latest in aerodynamic sports design (logic) it's because they want to look cool and fit in with their friends (emotion).

When women buy expensive face cream, it's not because the scientifically designed micro beads exfoliate the skin (logic) it's because they want to feel good and look younger (emotion).

Benefits appeal to the emotional side of people, which is why all purchases are driven by the benefits of a product or service, not the features. Separating the Features from the Benefits

There are three steps to creating benefit orientated sales copy, namely:

Step 1: Isolate the features of your product or service Step 2: Convert the features into benefits Step 3: Explain and elaborate on the benefits

Let's go through a few examples so you get a better feel for how the process works.

Example 1: Nokia 6800 Mobile Phone

Step 1: Isolate the Features

Here we are looking for the attributes of the product, which are:

- Unique and Innovative Design - High-Resolution Full Color Display - Compact Size - Camera to Take Snapshots - Synchronize Data by Linking Directly to Your PC - Speed Dial for up to 9 Names

Step 2: Convert the Features into Benefits

Now that we've identified all the features, it's time to associate each feature with a corresponding benefit.

The Nokia 6800 Mobile Phone features

- Unique and Innovative Design: which means the phone looks cool and stylish. - High-Resolution Full Color Display: which means the text is easy to read and the images are sharp and clear. - Compact Size: which means the phone is small enough to fit in your pocket. - Camera to Take Snapshots: which means you'll never miss an important moment if you forget to bring your camera. - Synchronize Data by Linking Directly to Your PC: which means you'll always be up to date and save time by not having to input contacts one by one. - Speed Dial for up to 9 Names: which means you'll save time by not having to constantly look up people you call frequently.

Step 3: Explain and Elaborate the Benefits

Once you've established the benefits of your product or service, you can begin writing your sales copy. This is done by simply elaborating on the benefits you've identified.

Here's the final copy we've created on the Nokia phone, all taken from the six original features we started with.

Introducing the Smart and Sexy Nokia 6800

The new Nokia 6800 takes stylish gadgets to the next level.

Nokia's latest mobile phone features a stylish magnesium alloy casing that's sure to make you the envy of all your friends.

The high resolution full color display means that text messages are easy to read (no squinting) and photos are crystal clear.

And you know how Murphy's Law dictates you never have a camera when you actually need one? Problem solved! The 6800 has an in-built camera so you'll never miss an important moment.

But the 6800 isn't just good looks; it has brains as well.

A built in infrared module means you can save hours by instantly transferring your PC address book to your phone. The one touch transfer button means you'll always be up to date.

And if you're like most people, you probably have a handful of friends you call all the time - so instant speed dial buttons are a must. Speed dial also comes in handy when you're on the road (no more fumbling to find that phone number between traffic lights).

You'd expect a phone with this many features to be a tad on the bulky side, but the Nokia phone is no brick - the innovative design means it's small enough to fit in your shirt pocket.

Example 2: Mazda RX 8 Sports Car

Step 1: Isolate the Features

- Twin Rotor Engine Produces 177 KW Maximum Power at 8,200 Rpm - 6-Speed Manual Transmission - Power Sliding Glass Sun-Roof - Climate Control Air-Conditioning - 100 Watt Audio System with A 6 CD Stacker - Anti-Lock Braking System (ABS)

Step 2: Convert the Features into Benefits

Now it's time to look at the benefits - the real reasons why someone would by the Mazda RX8:

- Twin Rotor Engine Produces 177 KW Maximum Power at 8,200 Rpm. Translation = It goes real fast! - 6-Speed Manual Transmission; means its fun to drive. You can pretend to be a race car driver while spinning down that windy mountain road. - Power Sliding Glass Sun-Roof; means you can show off and get a tan. - Climate Control Air-Conditioning; means you'll stay comfortable on sunny days. - 100 Watt Audio System with a 6 CD Stacker; means it sounds great. - Anti-Lock Braking System (ABS); means it's safe and more forgiving if you get carried away with that powerful engine.

Step 3: Explain and Elaborate the Benefits

Once you have the features and benefits on paper, creating your copy is simply a case of explaining and elaborating on the benefits.

Exercise: Write one page of sales copy on your own products and services. Simply get half dozen features on paper, convert them into benefits and your copy will virtually write itself.

You should be able to come up with at least one small paragraph per benefit.

About the Author

Adrian Mullan is the founder of ShopFrontPro eCommerce Shopping Cart Software.

Dissolving aluminum without harming magnesium?

I have an aluminum plug in a magnesium engine case that I tried drilling out but I ended up fucking it up. I need to dissolve the aluminum without harming the magnesium. Any thoughts or ideas?

It's just possible that alkali will do this.

I would experiment with strips of Al and Mg *in contact with each other* (this is important), and caustic soda solution.

Take care! Neoprene gloves. Goggles, faceshield, and clothes that you don't mind ruining. Risk of chemical burning. Risk of chemically corrosive spray.

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