Set Subaru Wrx

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Set Subaru Wrx
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The Engines

The current Subaru ranges of cars are all powered by their near unique Boxer engines. These are available in either petrol or Diesel and the range starts from 1.5 litre all the way up to the impressive 3.6 litre used in the Outback range. These engines were named 'Boxer' as a result of their unique piston arrangement, which has all the pistons horizontally opposed, like two boxers jabbing alternately. The principal benefits of this are that the centre of gravity of the engine is much lower, giving better road holding and cornering, and the vibrations and forces tend to cancel out to a much greater extent than those set up by a classic in-line engine making the engine quieter, more efficient and subject to less wear. The actual transfer of power from the pistons to the crankshaft is much smoother, and much less energy is wasted in the mountings. Cooling is much more efficient, which also allows for much better lubrication, and the fact that the lubricants do not have to fight as much against gravity in order to supply the whole engine mean that less friction and wear occurs throughout the range in both fuel versions.

The Transmissions

The Boxer engines are available with a range of different transmission options. There is a classic manual transmission available in 5-speed and 6-speed or an automatic transmission, which in combination with the Boxer engine give handling and performance that is rarely matched, all within the strictest of the European and worldwide fuel economy and emissions requirements.

The newcomer to the range though is the Lineartronic variable transmission. Loosely resembling the Variomatic arrangement briefly pioneered by DAF in the 1960s, the Lineartronic has taken a different approach and uses a chain and not a belt to transfer the drive between variable gears. This allows it respond in a completely linear and almost lossless way to changes of speed and road conditions. In addition, the Lineartronic has a manual paddle operated system which gives control back to the driver whenever required, much like having a manual, semi-automatic, automatic and linear transmission all in one unit. The added AWD traction control means that whatever the surface conditions, exactly the right amount of torque is distributed between both axles and both sides of the all wheel drive system.

Coupled with these high performance engine and transmission options, the driver position is improved by more responsive throttle and gear controls that take up less room than traditional ones.

Subaru means Performance.

Read more on Subaru WRX STI performance, Subaru WRX STI intake, and Subaru WRX STI Catback Exhaust.

The Subaru Campaign

In a campaign that began online in July 10, Subaru is promoting the 2008 Impreza WRX by exuding the history, heritage and popular culture of its home country, Japan. With an estimated budget of $10 million, the campaign features aspects of Japanese anime films and manga comics; movies like “The Fast and the Furious: Tokyo Drift,” “Crouching Tiger, Hidden Dragon” and “Blade Runner”; and television series like “Heroes.”

A tale of a man from a futuristic city “in a land of forbidden secrets” —a line from the teaser trailer on the site — who is destined to become the master of a powerful jungle creature, the WRX, will be told on three commercials that made their debut on the Subaru Web site (subaru.com/legend). Also, consumers will be able to watch the spots on cell phones and television.

The headline of a print advertisement showing a dragon perched atop a mountain reads “Somewhere in the jungle, the legend is reborn”. The intro of the text runs: “From the East it comes, conceived in thunder, born in lightning”.

A story told in comic-book panels and dialogue balloons about a man named Hiro, whose food at a noodle shop is disturbed by the arrival of a WRX, is shown on other print ads. The ads have the line “Prepare to meet your destiny”.

Timothy J. Mahoney, senior vice president and chief marketing officer at Subaru of America in Cherry Hill, N.J., a division of Fuji Heavy Industries, said that the men whose ages are from 20 to 34 are the intended audience for the WRX — which has features like all-wheel drive and a turbocharged engine. As such, they group of audience like what is coming from Asia and the ads epitomizes that.

He continued that such audience group was the kids who grew up playing video games and many of which were, of course, sold by Japanese companies such as Nintendo and Sony.

Subaru joins a list (that is continuously growing) of advertisers who are capitalizing on the rising interest in Japan among younger American consumers.

The three WRX commercials, each utilizing 30 seconds, are to become available online in three stages. The first two was in July 10 and July 17 while the third stage will be available on July 31.

The commercials are set to start running on television next month, during programs that will include coverage of the X Games on ESPN, wherein the WRX is the car sponsor of the games.

Though not affirmed by the manufacturer, we expect the Impreza WRX is equipped with more improved Subaru catalytic converter.

About the Author

Jason Moore, a 35 year old freelance writer from Austin, Texas. He also works as a marketing analyst for an established auto parts store in the country.

Suspension Replacement on WRX? Need Advice!!!!?

I have a 2002 Subaru WRX Wagon that has a fully adjustable Whiteline Group 4 (I believe this is the model...) suspension kit on it. I love the way the car handles and the idea of having adjustable shocks on the car, but I primarily use the car to commute to and from school, and the ride is a bit tiresome as it is pretty harsh and crashy... Does anyone know of an adjustable shock set that allows for a slightly better ride quality while still keeping at least some of the handling dynamics I like? Or should I just replace the shocks and springs with stock units? Any advice would be greatly appreciated!

Well I also have the g4's. These are the best bang for the buck without getting a ridiculous rigid ride or unpredictable combo. Notice there are 2 different valving. Regular and race. As well the adjustment on the top. You could try a different set of springs. Ask "Arnie" on scic nasioc about them. He is the rebuilder of these.

Koni is ok but require cut and paste to install them.

Other then these options you would have to switch back to spring and strut combo's to get a softer ride. Yet I would avoid the kyb adjustable struts.

Notice the wagon has a different setup then a sedan. As sedan has a different ears on the struts. This adds more camber. The wagon front suspension is more like the older 2.5rs. Therefore the struts suggested are based on this.

Hope that clears up a few things.

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